To create MontGrowth Strategies' new logo, I focused on building one that aligned with the services they provide while concentrating on the idea of "growth." This idea led me to create a logo that accentuates the upward trajectory of growth through the arrow while having it harmoniously live within the letters around it. The "mont" fits just right over the "growth," the arrow tip is perfectly aligned with the heightened "h," and the word "strategies" provides a complimentary font size change that fits well with the rest of the logo. Overall, it is a complex yet fluid visual.
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